Crisis Communication 101: What to Say When Things Go Wrong
Every brand faces tough moments — a PR backlash, product glitch, or social media misstep. What defines strong brands isn’t perfection, but how they communicate during a crisis. Here’s how to respond the right way: 1️⃣ Acknowledge Quickly – Silence fuels speculation. Address the issue before assumptions do. 2️⃣ Be Transparent – Honesty builds trust. […]
