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Month: April 2025

Understanding the Market: What If You’ve Been Looking at It All Wrong?

Understanding the Market: What If You’ve Been Looking at It All Wrong? What if the biggest mistake businesses make isn’t not knowing their market—but thinking they already do? Most brands assume they understand their audience based on surface-level research—demographics, purchase history, social media trends. But here’s the catch: markets aren’t static. They’re living, breathing, and […]
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