Month: March 2025

Understanding the Business to Business Market – The business to business market is often misunderstood as a purely corporate playground. In reality, it’s deeply personal. You’re not just selling products or services; you’re solving real problems for real people behind those business titles. Think about it—every procurement manager, CEO, or decision-maker you engage with has […]

The UK market is unpredictable—and that’s exactly why old marketing playbooks no longer work. At Pandoza, we’ve noticed a shift. Consumers in the UK aren’t just buying products; they’re buying experiences, values, and most importantly, trust. Yet, many brands are still clinging to outdated strategies that miss the mark. It’s time for a new perspective […]